Page 26 - 2018 Greater Salem Chamber Magazine

Your Lifestyle

Shake up your

small business marketing

in 21 minutes

I mean really shake it up!

Marketing today is one of your greatest challenges as So what are they? Simply put, Podcasts are audio programs
consumers dictate the terms of engagement; how and when (sort of like your own radio show) that live online for your
they want information delivered to them. Midday, late at night, customers and prospects to listen to ON DEMAND. Vodcasts
at home, or hands free in the car. Customers and prospects (Video On Demand) also live online and add the dynamic
want to connect when it’s convenient for them. And they want of video which is now a leading force in online marketing.
information via an iPhone, a video on YouTube or some other In either format, you control the narrative and provide it
online method. Yet another example of the new normal. in a personal way adding to its credibility. The quality and
In response to that, Podcasts and Vodcasts are shaking things professionalism of the presentation enhance your brand.
up in an exciting new way. Not just because they meet a need
for consumers and provide measureable results; but because Now stay with me through this. I can imagine your first
they are affordable, easy, very effective, and even fun. Plus, reaction might be, “I can’t do that. I don’t have the knowledge,
Google and YouTube love them which helps tip the scale in the talent, the equipment, or anything else that’s needed. And
your favor with Search Engine Optimization (SEO.) I certainly don’t have the budget for all that.”
24 Greater Salem Magazine and 2018 Chamber Business Guide