Most people want to say everything there is to say about their company or product in every individual ad or sales message. I understand that sense of urgency, but it too often works against you. Look at it this way: A fearless circus performer lies on a bed of several thousand nails and the drum rolls and the audience gasps but alas nothing penetrates the skin of the brave lad on the nails. Have that same guy lie on one nail and he’ll get the point!
Think about it!