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One web design for all devices

Response to your website can depend on how well your website responds to various users! In an ideal world your one website design would be easily navigated and visible on computer screens of various size and resolution. It would include your one design and all content...

Listen to the advice of P.T. Barnum

“Get them in the tent and then sell them the peanuts”. Good advice from P.T Barnum. Ticket prices don’t create profits. Concessions make the real money. Advertising for The Greatest Show on Earth didn’t boast the best hot dogs, or the sweetest...

Joe can read your website, can Google?

Obviously your website needs to be written for your clients and new prospects. The message needs to be clear, succinct, and informative. But if your site isn’t written for Google, Bing, Yahoo, and all the search engines, your new prospects may never find you. No...

Double dare you to be different

If you’re selling coffee cups, you need a marketing person who has experience in marketing coffee cups, right? Same for banking services, healthcare, machine shops, aromatherapy, whatever. Right? Maybe, maybe not. Basic marketing principles remain the same...

White space is your friend

Seeing white space in an ad, brochure, web page, etc. is enough to frustrate some business owners to the max. “I’m paying for that space and there’s so much more I want to say so for Pete’s sake put some words in there”. For definition,...