One web design for all devices

Response to your website can depend on how well your website responds to various users! In an ideal world your one website design would be easily navigated and visible on computer screens of various size and resolution. It would include your one design and all content...

Listen to the advice of P.T. Barnum

“Get them in the tent and then sell them the peanuts”. Good advice from P.T Barnum. Ticket prices don’t create profits. Concessions make the real money. Advertising for The Greatest Show on Earth didn’t boast the best hot dogs, or the sweetest...

Double dare you to be different

If you’re selling coffee cups, you need a marketing person who has experience in marketing coffee cups, right? Same for banking services, healthcare, machine shops, aromatherapy, whatever. Right? Maybe, maybe not. Basic marketing principles remain the same...

White space is your friend

Seeing white space in an ad, brochure, web page, etc. is enough to frustrate some business owners to the max. “I’m paying for that space and there’s so much more I want to say so for Pete’s sake put some words in there”. For definition,...

A bed of nails might put your advertising to sleep

Most people want to say everything there is to say about their company or product in every individual ad or sales message. I understand that sense of urgency, but it too often works against you. Look at it this way: A fearless circus performer lies on a bed of several...

Small Business Marketing Consultant
603-458-6789 | FB@frank4.com

Publisher of Greater Salem Magazine on Behalf of the Greater Salem Chamber of Commerce